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BACARDI TORCHED BERRY RUM HITS THE MARKET
By Michael Hepworth
The Rum market continues
to catch up with the Vodka industry
with the introduction of flavored rums to the market, and I just tried
the
brand new Bacardi Torched Cherry Rum priced at only $13.99 from the
Puerto
Rican rum dynasty. Following hot on the heels of other Bacardi flavored
rums
such as Dragon Berry and
Bacardi
Limon, it is a trend that refuses to slow down. It must be a lot of fun
for the
researchers and chemists to start a concept like this, and nine months
later
see the product hit the supermarket liquor shelves. This latest entrant
to the
market features Torch Plant aloe, a nectar rich ingredient indigenous
to South Africa.
It
pairs
perfectly with Barbados
cherries, also known as Acerola, a fruit gaining in popularity thanks
to its
versatility and robust flavor. The packaging is also likely to stand
out on the
shelves, and with the summer months now upon us, sales are likely to be
robust.
The success of the Dragon
Berry last year prompted this new
drink, that mixes exceptionally well with Coca-Cola, as well as
lemonade to
create a fun cocktail. Other cocktails that work well with the Torched
Cherry
are the Pom Berry where the rum is paired with pomegranate syrup and
garnished
with a sugar rim. Also, the Cherry Storm combines pineapple and
cranberry
juice, and the Burnt Berry utilizes pomegranate juice and Sprite and is
garnished with a maraschino cherry. The
Bacardi marketing people have not wasted much time getting focused on
the
social media explosion, and consumers can tap into their IPod and
ITunes
devices to get recipes and cocktails and a lot more. If you text 65579
on your
phone with the subject TORCH, you receive a new Bacardi Torched Cherry
recipe
on a monthly basis for twelve months. Also new from the Bacardi Dynasty
is Daiquiri
pre-mixed cocktail ($19.99 per bottle) made with Bacardi Superior Rum.
Just
pour it straight out of the bottle over ice, add a strawberry and you
have the
perfect summer drink.
Website:
www.bacardi.com
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